A wild mushroom known as Gucchi in Urdu language and Ka’ich in Chenab Valley’s local Kashmiri, found in the foothills of the Himalayas in Jammu and Kashmir’s Doda district, is expected to receive the Geographical Indication (GI) tag within the next two to three months. The GI tag is a recognition that identifies a product as originating from a particular geographical region and having unique qualities.
Costliest mushroom in the world
Gucchi is the most expensive mushroom in the world, with a price ranging from Rs 30,000 to Rs 50,000 per kg. This naturally grown mushroom is considered a superfood as it is rich in vitamins B, C, D, and K. It has a spongy texture, savoury flavour and a honeycomb-like structure.
Grows naturally at the tree line of the Himalayas
Gucchi is a wild mushroom that grows naturally at the tree line of the Himalayas. According to The Chenab Times, there is no standard scientific technique yet to cultivate Gucchi. It is also found by the banks of the river Chenab in Akhnoor. The mushroom is largely found in Rajouri, Poonch, Doda, Kishtwar, Kupwara, and Ramban districts of Jammu and Kashmir.
Formal training for locals
The local population, self-help groups and tribals in Jammu Shivaliks are being given formal training and instructions about mushroom collection, processing techniques, and market knowledge. This initiative will help the locals to earn a livelihood by collecting and selling Gucchi in the market.
Anticipation of GI tag approval
The GI tag for Gucchi is anticipated to be approved in the next two to three months, which will provide legal protection to the unique qualities of the mushroom and prevent its misuse by other regions or countries. The GI tag will also increase the market value of Gucchi, which will benefit the locals who collect and sell it.
At the end
The approval of the GI tag for Gucchi will be a significant milestone for Jammu and Kashmir’s Doda district, as it will recognize the unique qualities of the mushroom and promote its market value.
Anzer Ayoob is the Founder and Chief Editor to The Chenab Times

