Prime Minister Narendra Modi has drawn national attention to Wagoov, a traditional handwoven reed mat from Kashmir, during his monthly ‘Mann Ki Baat’ radio address. The Prime Minister lauded the efforts of a Srinagar-based family dedicated to reviving the heritage craft, encouraging citizens nationwide to support local artisans and indigenous products.
Information was available with The Chenab Times that during the 136th episode of ‘Mann Ki Baat’, broadcast on Sunday, Prime Minister Modi highlighted India’s diverse handicraft traditions. He described Wagoov as a centuries-old Kashmiri art form, meticulously woven from Sarkand (reed) and paddy straw. The process involves harvesting the reeds, drying them under the sun, and then hand-weaving the mats, with two artisans typically taking about four days to complete a single piece.
The Prime Minister emphasized the eco-friendly nature of Wagoov mats, noting their ability to maintain a cool indoor environment during summers and provide warmth in winters. He remarked on the historical prevalence of these mats in Kashmiri households, acknowledging a recent decline in their usage.
Specifically, Prime Minister Modi recognized Ghulam Hussain and his daughter, Tanzeela, from Srinagar for their dedication to revitalizing the traditional craft amidst considerable challenges. Their perseverance has reportedly inspired others to engage in the craft, leading to increased local support and expanding the market for Wagoov beyond the Union Territory of Jammu and Kashmir.
Expressing admiration for the artisans involved in this revival initiative, the Prime Minister reiterated his ongoing advocacy for the ‘Vocal for Local’ campaign. He urged the public across the country to embrace Kashmir’s traditional Wagoov, bringing it into their homes and thereby contributing to the sustenance of local craftsmanship.
The Wagoov craft involves a labour-intensive process beginning with the collection and preparation of Sarkand reeds and paddy straw. These materials are then sun-dried before skilled artisans begin the intricate weaving process. The mats are known for their durability and natural insulating properties, making them a practical and aesthetically pleasing item for households.
The revival efforts by Ghulam Hussain and Tanzeela represent a significant step in preserving Kashmir’s intangible cultural heritage. Their story, highlighted by the Prime Minister, serves as an inspiration for numerous other traditional crafts facing similar challenges of modernization and market shifts. The initiative aims not only to preserve the art form but also to create sustainable livelihood opportunities for artisans.
The ‘Vocal for Local’ campaign, a key initiative promoted by the Prime Minister, encourages consumers to prioritize locally manufactured goods and services. This focus aims to bolster domestic industries, promote self-reliance, and preserve unique regional crafts like Wagoov. By bringing attention to this specific craft, the Prime Minister seeks to stimulate demand and create a broader market appreciation for traditional Indian artistry.
The inclusion of Wagoov in the ‘Mann Ki Baat’ program is expected to enhance its visibility and appeal among a wider audience. The Prime Minister’s endorsement is anticipated to encourage both individual consumers and businesses to explore and incorporate such traditional products into their offerings and daily lives, thus ensuring the continuity of these valuable cultural practices.
The Chenab Times News Desk
