When audiences watch a Punjabi music video, their attention is usually drawn to the singer, the lyrics or the performance on screen. Less visible is the work that happens behind the camera, where directors shape how a song is presented visually. Among those involved in this side of the industry is Abhi Sukanta, also known as Abhishekh Kumar.
His name appears in the directing credits of The Dream, a Punjabi song released by Snap Focus Production House in January 2026. The official credits list Vir Sachin and Abhi Sukanta as directors, placing Sukanta among the team responsible for translating the song’s themes into visual form.
In the Punjabi music industry, directors often work across multiple roles. Beyond planning shots and guiding performers, they coordinate with cinematographers, editors, production crews and artists to create a final product that matches the mood of a song. The work is collaborative and frequently takes place outside the spotlight enjoyed by singers and performers.
Materials shared by associates of the production team indicate that Sukanta has also been connected with projects including Chala Sidh Jogi Di and Satguru Ravidass Ji. While detailed public records for these productions remain limited, they point to a body of work centred largely on music-based visual storytelling.
The Punjabi entertainment sector has undergone significant change in recent years. Digital platforms have reduced barriers to distribution, allowing independent production houses to release content directly to audiences. This has created opportunities for newer directors and production teams to participate in a rapidly expanding creative space.
For filmmakers working in this environment, music videos often serve as both a creative platform and a professional proving ground. Every release contributes to a portfolio, helping directors develop their style while building relationships within the industry.
Sukanta is also reported to be associated with an upcoming project involving Snap Focus Films and Events. Few details have been made public so far, but the project reflects a continuation of his work within Punjabi entertainment.
For now, much of Abhi Sukanta’s contribution remains behind the camera rather than in public discussion. Yet, as new productions move from planning to release, his work offers a glimpse into the network of directors, editors, cinematographers and producers whose efforts shape the visual side of Punjabi music and film production.
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The Chenab Times News Desk
