Union Minister for Information and Broadcasting Anurag Thakur launched a 24×7 DD Himachal channel, fulfilling a long-standing demand of the people of the state. The channel will now broadcast programmes round the clock.
Thakur expressed his happiness and said, “It’s a matter of great pride for the state. The channel will help the state showcase its art and culture, heritage and other attractions to the rest of the country and the world. The channel will be available on DTH platform, and people will be able to see the channel in any part of the country.”
DD Himachal started operations in 1995 with a 30-minute programme, which was gradually increased to four hours a day. The 24×7 channel has been made possible due to Thakur’s efforts, and the Chief Minister of Himachal Pradesh, Sukhvinder Singh Sukhu, thanked him for the same.
Thakur also highlighted the potential of the channel in promoting tourism in the state. He said, “There could be programmes on religious destinations, sports and adventure sites, and our heritage sites. This would bring in a lot of tourists to the state.”
Besides promoting tourism, Thakur emphasized the importance of showcasing the state’s music and culture to the world. He also suggested making programmes on freedom fighters and brave soldiers to inspire the youth.
The minister said state-of-the-art equipment had been provided to ensure the channel runs smoothly. Thakur also added that they would try to accommodate good programmes from DD Himachal on DD National as well.
(Inputs from Tribune)
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