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Tuesday, January 27, 2026

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Tech Giants To Self-Regulate Online Content, Dodge Government Regulations in New Zealand

Big tech firms agreed on Monday to lessen harmful online content in New Zealand, a move that some criticised for avoiding the more likely course of government regulation.

According to Netsafe, a government-funded internet safety organisation, Twitter, Amazon.com Inc., TikTok, Meta Platforms Inc., and Alphabet-owned Google have all signed a code of conduct.

According to Netsafe CEO Brent Carey, the businesses would abide by the code as self-regulation.

The industry has rallied together to defend users because “too many Kiwis are being bullied, harassed, and mistreated online,” Carey said in a statement.

Industry lobby group NZTech will be in responsible of ensuring that the businesses uphold their duties, which include decreasing harmful online content, disclosing how they do it, and assisting with independent evaluation of the outcomes.

“We think the governance framework will enable it to adapt alongside local conditions, while at the same time protecting the fundamental rights of freedom of expression,” said Graeme Muller, CEO of NZTech.

In statements, Meta and TikTok expressed their enthusiasm for the code that will make internet platforms safer and more open.

However, interest groups demand more information, such as a system for public complaints and punishment for any noncompliance by the companies.

They emphasise the fact that an industry organisation, not the government, is in charge of managing the deal.

Mandy Henk, CEO of Tohatoha NZ, a non-profit organisation that advocates on the social effect of technology, called the move “a poor attempt to postpone regulation – in New Zealand and elsewhere – by supporting an industry-led model.”

The Aotearoa New Zealand Code of Practice for Online Safety and Harms is the framework that the businesses endorsed.

Leading the front in the fight against violent extremism online has been New Zealand. A global movement to stop online hate was started in 2019 by French President Emmanuel Macron and New Zealand Prime Minister Jacinda Ardern.

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