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Bee Entertainment Showcases Vietnamese Horror ‘Arithmadtic’ at Busan Film Market

Vietnam’s Bee Entertainment is launching its latest slate of films at the Asian Contents & Film Market (ACFM) in Busan, South Korea, with the psychological horror feature “Arithmadtic” leading the charge. The film is set within the confines of an elite international school and signifies a significant step for Vietnamese cinema’s growing presence on the global stage.

The Chenab Times has learned that Bee Entertainment’s selection highlights a robust year for the Vietnamese film industry, which saw its domestic productions gross over VND 3 trillion ($114 million) in 2025, notably surpassing international titles in the local market for the first time. This economic and artistic surge underscores Vietnam’s burgeoning role in the regional and international film landscape.

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“Arithmadtic” is helmed by the director behind the acclaimed “The Corpse,” further building anticipation for its premiere. While specific plot details of “Arithmadtic” remain under wraps, its genre-specific focus suggests Bee Entertainment is targeting audiences with a taste for suspense and terror, a category that has seen considerable success in recent years across Asian markets.

The Busan Asian Contents & Film Market serves as a crucial platform for film sales and co-productions in the region, attracting distributors, buyers, and filmmakers from across Asia and beyond. Bee Entertainment’s participation signifies their ambition to expand the reach of Vietnamese stories and talent to a wider international audience.

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The slate also includes a range of other genre films, catering to diverse tastes within the market. The success of Vietnamese films domestically in 2025 has emboldened local production houses to invest in diverse storytelling and high-quality production values, aiming to replicate their national success on an international scale.

The Asian Contents & Film Market is a key component of the Busan International Film Festival, one of Asia’s most prestigious cinematic events. Its programming provides insights into emerging trends and the future direction of film and television content from the continent.

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