Industry professionals gathered at Rome’s MIA Market this week to discuss the future of genre filmmaking, with a particular focus on identifying and nurturing talent capable of capturing the attention of Gen Z audiences. A key theme emerging from a genre film panel was the quest to discover emerging voices who can replicate the success of viral horror phenomena like “Skinamarink” and “The Backrooms.”.
The Chenab Times has learned that the panel’s participants expressed a strong desire to find the “Italian Kane Parsons” – a reference to the young filmmaker behind “The Backrooms” found footage project – who can create compelling and innovative horror content for younger demographics. This sentiment highlights a broader industry trend of seeking out new creative energies that resonate with a generation accustomed to digital content and niche online communities.
Panellists at the market, an international co-production film and TV series event, debated the current landscape of horror cinema and the challenges and opportunities in developing commercially viable and critically acclaimed genre films. The discussion underscored the increasing importance of understanding and engaging with the cultural touchstones and consumption habits of younger viewers, who are increasingly shaping box office and streaming trends.
The search for the next major horror obsession is closely tied to the success of low-budget, high-concept projects that gain traction through online platforms and word-of-mouth, often before securing major distribution deals. These films, frequently born from independent creators and amateur projects, have demonstrated an ability to tap into primal fears and surreal aesthetics that appeal to a digital-native audience.
The MIA Market, held annually in Rome, serves as a crucial platform for international film and television co-productions, bringing together producers, distributors, and financiers from around the globe. This year’s event placed a significant emphasis on genre development, reflecting the growing global appetite for horror and thriller content across various platforms.
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